Influencers have long made money by striking deals with companies and brands to promote products on their channels and streams — in the case of more popular influencers, sometimes upward of thousands of dollars for a single post or video. According to members of the beauty community, however, some companies are now paying influencers extra money to badmouth those companies’ competitors. Makeup artist Kevin James Bennett called this practice out on Instagram, decrying it as “mobster-like behavior,” and claiming that one influencer’s management company requested between $75K-85K for a “dedicated negative review of a competitor’s product.”
There are rules influencers have to follow when making promotional deals. The Federal Trade Commission...
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