meta content='PcpJKOmoday5SZ2ES5Jk' name='bulletprofit'/> Ayyobpatel.bloggr.com: Automakers are tapping nostalgia to promote electric cars — and it’s working

Followers

Automakers are tapping nostalgia to promote electric cars — and it’s working

<em>Jaguar will sell a limited-run, all-electric version of the E-Type from the 1960s.</em>

Automakers around the world have spent the last few years promoting hybrid and electric drivetrain technology in order to show how they’re thinking about the future. But lately, some of them are looking back to the past to promote these new technologies.

Friday was the first day of the annual Pebble Beach Concours d’Elegance, one of the ritziest car shows in the world. Staged along the California coast, the opening ceremonies featured appropriately outlandish announcements (like the $5.78 million 1,500-horsepower Bugatti Divo). But a few companies also went right for the nostalgia jugular.

Infiniti kicked off the show with its new Prototype 10, an all-electric racer that the company says “recaptures the spirit of early speedsters for an...

Continue reading…



from The Verge - All Posts https://ift.tt/2weuiGi

No comments:

Post a Comment

Please let me know