Chinese phone makers have yet to make significant in-roads in the US market, but that doesn’t seem to bother them much — they’re too busy focusing on Europe instead.
The latest example of this shift in attention is Xiaomi’s announcement that it plans to triple its European store count by the end of the year. CNBC reports that the firm wants to go from fewer than 50 stores at the end of 2018 to more than 150 by the end of the 2019. “It’s a big big target for us,” Xiaomi’s senior vice president, Wang Xiang, said.
It’s also part of an established trend. Chinese brands like Xiaomi, Huawei, Oppo, Vivo, and OnePlus are grabbing more and more of the European market. In the last quarter of 2018, market analysts Canalys reported that they...
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