Budweiser has been playing with medieval fantasy for a while now with it’s “Dilly Dilly” commercials, and now it’s come full-circle, bringing in characters from HBO’s Game of Thrones.
The commercial opens with Bud Light’s knight taking part in a joust, before he’s confronted by an off-brand Game of Thrones theme song as The Mountain comes out to take part in the event. The two clash, with the Bud Light knight taken off his horse and brutally murdered, before a dragon swoops in to light everyone on fire.
The Wall Street Journal has a look at the teaser spot, which describes it as “biggest and boldest marketing tie-ins the AT&T Inc.-owned cable network has ever orchestrated.” It’s a big crossover between Anheiser-Busch and HBO that isn’t...
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