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Facebook’s News Feed is starting to explain itself

Facebook has announced a new feature called “Why am I seeing this post?” which allows you to see information about why a specific post has appeared on your News Feed from within the Facebook app. The new option was announced on Sunday and is an expansion of an existing feature Facebook already provides for ads. As well as seeing why a post has appeared, it will also give you control over how often you see posts like it in the future.

You can access the new option by using the drop-down menu in the top right of the post. Once opened, you’ll be shown Facebook’s logic for why it thought you might want to see a post. This could include the amount of times you’ve interacted with the post’s author in the past, the types of posts you tend to...

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