Burger King now sells a meat-free version of its flagship Whopper with a plant-based patty that’s designed to emulate the look and taste of beef. The Impossible Whopper is available at 59 locations in the St Louis area starting today, but The New York Times notes that Burger King plans to offer the burger at all of its 7,200 locations if the US trial goes well.
Despite the fact that the Impossible Whopper has 15 percent less fat and 90 percent less cholesterol than a standard Whopper, Burger King chief marketing officer Fernando Machado claims that neither customers nor employees can tell the difference. The meat-free burger will cost customers about one dollar more than the beef version. It will still be topped with mayonnaise, making...
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