A new study says that Facebook’s ad delivery algorithm discriminates based on race and gender, even when advertisers are trying to reach a broad audience. The research backs up a similar claim that the US Department of Housing and Urban Development made last week when it sued Facebook for breaking housing discrimination laws. It also expands the scope of an already potentially damning body of research about online advertising and bias, adding new fuel to the push for regulation.
Numerous reports have looked at how advertisers can target ads to exclude certain groups, but this study examines how the ads are delivered once they’re out of advertisers’ hands. Even if an ad is targeted broadly, Facebook will serve it to the audiences most...
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