YouTube is no stranger to viewers weaponizing the dislike button, as seen by the company’s recent Rewind video, but the product development team is working on a way to tackle the issue. Tom Leung, director of project management at YouTube, addressed the issue of “dislike mobs” in a recent issue of Creator Insider, YouTube’s corporate series for creators.
“Dislike mobs” are the YouTube equivalent to review bombings on Steam — a group of people who are upset with a certain creator or game decide to execute an organized attack and downvote or negatively review a game or video into oblivion. It’s an issue on YouTube as well, and one that creators have spoken out against many times in the past. Reports have suggested that a video with a high...
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