In June 2017, Instagram announced that it had started testing a feature it then called “favorites,” which was an attempt to reinvent the friends list and encourage people to share more by letting them post to a more limited group of their followers. In response to the rise of “Finstagrams” — private accounts followed only by a person’s closest friends — the company sought to give users more tools for private sharing, with a suite of features that touched nearly every part of the app.
Nearly 18 months later, Instagram’s twist on private sharing has arrived, and it looks much different than it did in 2017. Now called “close friends,” the feature will be limited to Stories. And while it has been scaled back from its earlier incarnation,...
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