Spare a thought for Huntress and Black Canary, for the Clown Princess of Crime has officially taken top billing on Birds of Prey.
Shortly after its release (and subsequent failure at the domestic box office), Warner Bros. made the decision to rebrand its Suicide Squad spinoff as Harley Quinn: Birds of Prey, all in the hope of boosting SEO (search engine optimization) so that budding comic book movie fans are able to find the movie as quickly as possible. Seemingly, Birds of Prey doesn’t garner as much engagement online without overtly adding a dose of Dr. Quinzel.
It’s a situation that evokes memories of Tom Cruise and Emily Blunt’s far-future thriller Edge of Tomorrow, which was later titled Live Die Repeat in time for its home video release – a fate that will likely befall Harley as well. So you can effectively say goodbye to the whole ‘Fantabulous Emancipation of One Harley Quinn.’
Perhaps unsurprisingly, it’s a move that has drawn criticism (and, in some cases, outright mockery) online. Twitter, specifically, where a number of fans called out the Birds of Prey marketing.
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Whether Warner’s last-minute alteration has any tangible effect on box office performance remains to be seen. For now, Birds of Prey is performing well below expectations, having taken just $33.5 million in North America during its opening weekend – a far cry from the $135.1 million collected by Suicide Squad across the same period back in 2016.
That means the newly-titled Harley Quinn: Birds of Prey is staring down the face of a H-U-G-E second weekend at the international box office, where it’ll go toe-to-toe with Sonic The Hedgehog. But who will triumph? The blue speedster? Or Gotham’s Clown Princess of Crime? We’ll find out very soon indeed.
from Movies – We Got This Covered https://ift.tt/31MirOj
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