Snap is working on two significant tests that could reshape its flagship app in a critical year. Tipsters have provided me with screenshots of two ongoing tests that have rolled out to a small percentage of Snapchat’s user base. One is a redesign of the app for Android and iOS that provides a new home for the Snap Map and the company’s original video programming. The other is a test of breaking news headlines inside the app that injects timely news briefs into Snapchat to complement the existing magazine-style stories on the Discover page.
Let’s look at them in turn.
The redesign takes an app that has long been limited to three screens and splits them into five. Snapchat currently opens to the camera, with a space for chats to the left...
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