No genre sums up the approach to modern franchise filmmaking better than horror, with new entries in popular properties churned out on an almost annual basis, which continue to bring in big bucks at the box office despite typically suffering from diminishing reviews. Even though there’s a fifth entry on the way that could set things right, Insidious: The Last Key provides a near-perfect example.
The series initially launched by Saw duo James Wan and Leigh Whannell has become one of the most profitable IPs in Hollywood, with the four films to date earning a combined total of $540 million from theaters on total production costs of under $27 million, which puts it further into the black than almost any other notable brand in the business.
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