Having broken out in a big way by directing Zombieland, Ruben Fleischer once again set out to slap a fresh coat of paint on the standard tropes of a familiar genre with Jesse Eisenberg in the lead through his sophomore feature 30 Minutes or Less.
Instead of shuffling hordes of the undead, Eisenberg was this time positioned as the neurotic over-thinker at the center of an action comedy, one dealing with such familiar facets as kidnap, ransom, a ticking time bomb, bank robbery, and the criminal underworld. From a critical and commercial point of view, though, 30 Minutes or Less failed to deliver.
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