A year later, Amazon’s voice assistant alliance still hasn’t attracted any of its rivals

Photo by Dan Seifert / The Verge

Last September, Amazon announced a voice assistant alliance ahead of its yearly fall event with the goal to ensure smart devices are compatible with multiple digital assistants concurrently. Nearly a year later, the coalition has over 70 companies pledging support, including Facebook, Garmin, and Xiaomi, which recently joined. Yet, Amazon’s biggest rivals in the voice assistant space — Apple, Google, and Samsung — have yet to join.

Amazon’s Voice Interoperability Initiative’s goal is to have companies create smart devices that support multiple voice assistants like Alexa or Cortana concurrently. But without Apple, Google, and Samsung’s voice assistants (Siri, Google Assistant, and Bixby), the biggest competitors to Alexa, the idea feels...

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