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LG’s latest rollable TV descends from the ceiling like a projector screen

LG Display’s previous rollable TVs have all rolled upwards out of a box. The upcoming design will roll downwards from the ceiling. | Photo by Chris Welch / The Verge

LG Display has a new version of its rollable TV to show off at CES 2020, the company has announced. This year’s model works a little differently to the prototypes the company has shown off for the past two years, however. Rather than unrolling upwards out of its box, the TV will instead roll downwards from the ceiling; sort of like a projector screen without the projector. The company also has a new, smaller, 48-inch OLED TV display which will be unveiled at the show.

It’s an intriguing idea. LG Display’s existing rollable TV concepts already minimize the amount of space they take up when rolled down, and the new version takes that even further by not even taking up place on a TV stand. According to LG Display’s press release, the TV “is...

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