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New Apple ad romanticizes the beginnings of Apple’s circular pizza box

Apple made a pizza box? Yes indeed, and it makes a cameo appearance in a new 3-minute Apple commercial that the company uploaded to YouTube today, dubbed “Apple at Work — The Underdogs.” An ad that — completely unrelated to the pizza box — is one of the funnier Apple ads we’ve seen in a while.

As you might be aware, Apple has quite a reputation for clever, powerful, heartwarming and timely commercials, even if a few of them have come out rather embarrassing. This one’s definitely in the former camp, thanks to a snappy script, typically high production values, and some excellent comedic timing.

But as Apple developer Cabel Sasser notes on Twitter, it’s the patented pizza box that really stands out for astute Apple fans:

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