Tinder is still unstoppable. Match Group, Tinder’s parent company, announced its fourth quarter earnings today, in which it disclosed that Tinder added 1.2 million subscribers last year alone. That surge led the brand to close the year out with $805 million in revenue.
That’s nearly as much as what the rest of Match’s dating brands, which include Match.com and OkCupid, pull in combined at $872 million. Match says most of Tinder’s revenue growth is thanks to Tinder Gold, which gives members certain limited features like more Super Likes per day, the ability to swipe around the world, and insight into who’s already liked them. Tinder has also made it a goal to focus on a younger demographic of 18 to 22-year-olds through Tinder U, the...
from The Verge - All Posts http://bit.ly/2UKzwmN
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