YouTube recently began to roll out a series of feature films that viewers can watch for free, supported by ads. While the selection isn’t large, there are some notable ones to catch, like The Terminator, Legally Blonde, and Rocky.
According to AdAge, the video platform began releasing the movies in October with a “Free to watch” category in its movie section, where users have traditionally purchased or rented movies. The films come with commercial interruptions, with pop-up ads that appear at regular intervals.
Rohit Dhawan, YouTube’s director of product management, told AdAge that the company saw an opportunity for consumers and advertisers, and notes that there might be a way for advertisers to “sponsor” films or hold exclusive...
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