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League of Legends’ virtual K-pop band is helping the game attract a whole new audience

This week, Riot Games tapped into three things the internet loves: K-pop bands, women kicking ass, and augmented reality. The K/DA music video for “POP/STARS” reimagines four of the murderous champions of League of Legends as internationally acclaimed artists back with their latest single. In addition to releasing a music video, Riot also brought the virtual band onstage using AR. They performed next to the actual singers at the 2018 Worlds Finals opening ceremony, the conclusion to an annual month-long battle between e-sports teams hailing from the US, Europe, and Asia.

The band started as Riot’s way of building hype for Worlds and getting players to buy in-game cosmetics for the four champions, Ahri, Akali, Evelynn, and Kai’Sa. But it...

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