Keurig and Anheuser-Busch are hoping they can remake the success of coffee pods, but with premixed cocktails and beer instead. Their new joint venture — called Drinkworks —is debuting its first product today called the Drinkworks Home Bar by Keurig.
The appliance looks and acts a lot like a Keurig — it takes single pod servings and turns them into cocktails, alcohol and all. It also pairs with a companion iOS app over Bluetooth to tell users what the machine is doing, enable pod refill orders, and troubleshooting. It even includes a touchscreen so users can make drinks without touching the app. (An Android app is in the works.)
The machine costs $299. Each cocktail pod costs $3.99, or $15.99 for four. There will be 15 cocktails at...
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