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Apple really wants you to think the iPad Pro is a computer

Apple insists that the iPad Pro is a computer — not just a tablet. In its new advertisement for the iPad Pro, Apple says the device “can be your next computer,” is “more powerful than most computers,” and flat out that it is “a computer.” Still, while enthusiasts have been ready to embrace the iPad as a computer for years, it’s yet to grow into a fully fledged one and still faces restrictions that a normal “computer” does not.

Whether the iPad Pro can replace your computer is a question that reviewers have repeatedly asked, but it’s new to see Apple take this angle in its marketing materials. Previous ads about iPads, including the infamous “What’s a computer?” ad were about how tablets are different from computers and are the device of...

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