In keeping with his reputation as a connoisseur of the proverbial good times, meme-thief and budding lifestyle entrepreneur Elliot “@FuckJerry” Tebele has decided to wade into the crowded and lucrative waters of celebrity-branded liquor. It’s fertile territory: everyone from Marilyn Manson (who has an absinthe called “Mansinthe”) to George Clooney (tequila, Casamigos, sold for around $1 billion) to Ron Jeremy (rum, Ron de Jeremy) has a line. The reasons to branch out into branded booze are pretty simple: the money is good, and the opportunity to extend your brand to segments of the population outside of your fan base is better. Can you imagine how many times someone’s said, surprised, “It’s actually really good!” about Clooney’s tequila?...
from The Verge - All Posts https://ift.tt/2P2viER
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