The latest attempt from struggling theater subscription service MoviePass to retain its dwindling user base comes in the form of yet another change to its monthly plan. This time, however, the company is automatically enrolling lapsed former subscribers into its service, saying its choosing those users to be part of a “select test group” to try a version of MoviePass similar to its original one-movie-per-day plan.
In an email sent to select MoviePass customers who decided not to opt into the company’s revised three-movie monthly plan, first unveiled last month, the company says it’s decided to enroll those people into a new subscription because “we really hope you begin enjoying your MoviePass subscription.” If they don’t want to be...
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