Hype levels are at maximum for Barbie. Greta Gerwig’s hugely anticipated toy adaptation boasts Margot Robbie and Ryan Gosling as Barbie and Ken, has had a perfectly pitched (and very pink-hued) marketing campaign and seems to have threaded the needle of making a Barbie movie that appeals to a much wider audience than young girls.
But, at least in the United Kingdom, the British Board of Film Classification (aka the BBFC) may have tossed a spanner in the works. They’ve rated Barbie as a 12A, which is defined as movies “suitable for children aged 12 and over. However, people younger than 12 may see a 12A so long as they are accompanied by an adult.”
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