HBO Max is dead! Long live Max! This controversial rebranding exercise is at the behest of Warner Bros. Discovery, which is eager to make the streaming service its one-stop shop for all content it owns. The thinking seems to be that having “HBO” in the title might make some assume it only streams HBO content when it will now encompass everything its parent company has to offer.
But there’s already an amusing wrinkle. HBO is clearly the most prestigious brand on MAX, so with that being stripped out of the title, it now needs to mention it in the strapline:
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