meta content='PcpJKOmoday5SZ2ES5Jk' name='bulletprofit'/> Ayyobpatel.bloggr.com: Matt Reeves reflects on ‘Cloverfield’ and its groundbreaking viral marketing

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Matt Reeves reflects on ‘Cloverfield’ and its groundbreaking viral marketing

When it comes to giant monster movies, American studios tend to be egregiously hit-or-miss; for every King Kong, there’s 1998’s Godzilla. Perhaps the Americanization of characters like Godzilla, who were rooted in nuclear allegories, had a hand in the relatively poor, if distasteful, translation.

Either way, monster movies tend to be at their best when they’re born from an original idea, and 2008’s Cloverfield not only brought a new creature to the forefront, but dared to indulge in a slew of creative liberties that few would be brave enough to undertake.



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