In 2009, China was beginning to emerge as an important market for Hollywood, something cemented by the barnstorming performance of James Cameron’s Avatar. Though the movie was a box office sensation around the world, it vastly exceeded expectations in the Chinese market, going on to earn a whopping $250 million in the country (a figure topped up by a successful rerelease in March 2021).
20th Century Studios are clearly hoping to repeat that success with Avatar: The Way of Water later this year, with China Daily and Deadline confirming that the China Film Group has been treated to a screening of exclusive footage in 3D, 4K and high-frame-rate, complete with an introduction from Cameron himself.
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