The era of high concept cinema revolutionized the industry to a certain extent, with so-called “elevator pitches” that delivered an intriguing premise within the space of a sentence or two helping make it easier to sell big budget studio movies to the masses than ever before.
Of course, that doesn’t mean the execution is always going to match up to the strength of the initial idea, as history has disappointingly shown on far too many occasions for our liking. Countless films that sounded awesome on paper, and even demanded interest via attention-grabbing trailers, ended up living only to disappoint by the time they hit theaters.
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