Despite being one of the year’s best-reviewed movies, Robert Eggers’ The Northman still ended up falling flat at the box office, which is admittedly something a lot of insiders and analysts were expecting when R-rated content that isn’t tied to an existing IP continues to struggle throughout the pandemic era.
The enthralling Viking epic failed to recoup its production budget in theaters after topping out just shy of $65 million globally, but one huge positive is that the brutal and bloody story of revenge has been over-performing on VOD, which is just as well when The Northman only played exclusively on the big screen for three weeks before being made available on-demand.
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