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‘Encanto’ becomes the latest Hollywood movie to bomb in China

Up until the onset of the pandemic, Hollywood had grown increasingly and transparently desperate for its highest-profile titles to find success in China, which is completely understandable since it surpassed the United States to become the world’s biggest market for cinema.

However, the country has become increasingly selective in which films it allows to play locally, which has resulted in Marvel being completely shut out, even though the Chinese box office has always been very receptive to the comic book company’s live-action blockbusters.



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