Netflix recently changed the way it measures audience data, moving away from the standard four-week metrics that count two minutes of streaming as a household having viewed a project in favor of cumulative hours watched, and it’s given a brand new insight into what really quantifies as a massive success for the platform.
One of the first casualties of the new system was Chris Hemsworth’s Extraction, which was dislodged as the most-watched in-house movie of all-time, as the bruising actioner’s 231 million total minutes saw it swap places with Sandra Bullock’s supernatural thriller Bird Box, which ascended to the throne with 281 million minutes.
from Movies – We Got This Covered https://ift.tt/3r5i8wL
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