During the buildup to Captain America: The First Avenger, many insiders and analysts were predicting that the movie may struggle to reel in international audiences given its reliance on the United States’ World War II effort, and a star-spangled title hero who acts as the living embodiment of Americana.
To combat this, Marvel Studios and distributor Paramount allowed overseas markets to drop the Captain America prefix if they wanted to, an offer that was gladly taken up by Russia, South Korea and Ukraine. However, it turns out that the comic book company’s own advisors were against the idea of a period piece, and they wanted Kevin Feige to set The First Avengers in the present day.
from Movies – We Got This Covered https://ift.tt/2XZ6OWC
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