meta content='PcpJKOmoday5SZ2ES5Jk' name='bulletprofit'/> Ayyobpatel.bloggr.com: YouTube is changing how subscriber counts are displayed, possibly shifting its culture

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YouTube is changing how subscriber counts are displayed, possibly shifting its culture

YouTube is introducing a major change to the way real-time subscriber counts are displayed, which could prevent analytics sites like Social Blade from actively displaying whether creators are gaining — or, more importantly, losing — subscribers.

Instead of seeing a YouTuber’s exact subscriber count (for example, 10,500,000), people will see a flat 10 million. This may not seem like a major change for people who aren’t invested in the messy lives of YouTube creators, but for a culture reliant on active subscriber counts as a way of proving who’s winning or losing when drama occurs, real-time subscriber counts are crucial.

A blog post from YouTube’s product team acknowledges that “subscriber counts are extremely important for creators,”...

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