Snap is in talks with Sony Music Entertainment, Universal Music Group, and Warner Music Group to license songs for users to embed in posts, according to a Wall Street Journal report. The deal would give users access to a broad catalog of songs to post on Snapchat, much like the features available for Instagram Stories and TikTok.
The licensing deal would come at a time when tech companies are increasingly leaning into music features as a core part of their offerings. The popularity of these videos has allowed social media platforms to launch hit songs — Lil Nas X’s “Old Town Road,” which has been the number one song on the Billboard Top 100 for several weeks, first gained popularity through TikTok as a meme.
Facebook secured a licensing...
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