Foldable phones dominated tech headlines over the past few weeks, starting with the announcement of Samsung’s Galaxy Fold just 11 short days ago. Riding this wave of the foldables, Lego is now poking fun at the upcoming Galaxy smartphone with a tweet showcasing the “Lego Fold,” — actually the company’s Pop-Up Book set, dressed up in the style of Samsung’s own marketing.
Lego is also quick to point out that its foldable actually beats Samsung’s, with a 5-inch cover that unfolds into an 11-inch storybook screen, compared to Samsung’s 4.6-inch exterior display and 7.3-inch interior. The Lego Fold also has the Galaxy Fold beat on battery life, with Lego offering a nearly unbeatable promise that it “never runs out of battery.”
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