Inside Facebook, Mark Zuckerberg’s annual tradition of setting a personal challenge has been viewed as one of the company’s best public-relations opportunities of the year. Long before Facebook was under rigorous scrutiny for the unintended consequences of its growth, the personal challenge afforded Facebook with a chance to spin up a positive news cycle around its young billionaire founder and his efforts to learn Mandarin, eat only meat from animals he slaughtered himself, and so on.
This strategy arguably peaked in 2016, when Zuckerberg announced his personal challenge for the year would be to build an artificial intelligence to control his smart home. The challenge, which came at a time when Facebook was aggressively promoting its AI...
from The Verge - All Posts http://bit.ly/2sgbIer
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