Sphero’s hinted that it’s getting out of the licensed product game, but today CEO Paul Berberian confirmed to The Verge that the company is clearing out its remaining licensed inventory and won’t be restocking the supply. That means the company won’t be producing any more BB-8s, R2-D2s, Lightning McQueen cars, or talking Spider-Mans. The listings for all the toys list them as “legacy products” that are no longer in production. App support will continue for “at least two years, if not longer,” Berberian says.
The Disney partnership lasted three years, but ultimately, the licensed toy business required more resources than it was worth, Berberian tells The Verge. These toys sold well when released with a movie, but interest waned over time...
from The Verge - All Posts https://ift.tt/2S8BUmr
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