Apple has acquired Asaii, a music analytics company focused around the discovery of new and emerging artists, Axios reports. The acquisition comes as Apple Music’s main competitor Spotify is increasing its support for unsigned artists, who can now upload their music directly to its service. Last month, Asaii announced it would be shutting down on October 14th.
Asaii’s main product is a dashboard that pulls together data from both music services and social media. This dashboard is advertised as having multiple uses, such as helping record labels plan marketing campaigns and live tours. But, its main feature is allowing labels to discover artists before they make it big. Asaii claims that its tech is able to find artists “10 weeks to a...
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